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Senior Leadership Team With Extensive Experience in Strategy Consulting and Senior Executive Management

Gao Feng's senior leadership team is deeply rooted in China with experience in hundreds of consulting assignments for multinational and local clients. We combine a pragmatic approach of hands-on management and thought leadership

  • Founder and CEO

    Dr. Edward Tse

    ▪ Founder and CEO, Gao Feng Advisory Company

    ▪ Founding Governor of the Hong Kong Institution for International Finance 

    ▪ Adjunct Professor, School of Business Administration, Chinese University of Hong Kong

    ▪ One of the pioneers in China’s management consulting industry: built and ran the Greater China operations of two leading international management consulting firms (BCG and Booz) for a period of 20 years

    ▪ Australia’s In The Black business magazine calls him, “The Father of Management Consulting in China”

    ▪ Consulted to hundreds of companies, investors, start-ups, and public-sector organizations (both headquartered in and outside of China) on all critical aspects of business in China and China for the world

    ▪ Consulted to Chinese local governments on development strategies, state-owned enterprise reform and Chinese companies going overseas, as well as to the World Bank and the Asian Development Bank

    ▪ Author of several hundred articles and four books including award-winning The China Strategy (2010) and China’s Disruptors (2015) (Chinese version «创业家精神»)

    ▪ Holds a SM and a SB in Civil Engineering from the Massachusetts Institute of Technology, as well as a PhD and an MBA from the University of California, Berkeley

  • Managing Director

    Andrew Lee

    ▪ Over 30 years of industry and management consulting experience in Silicon Valley and China, in Regional General Manager and CEO roles at various multinational and Chinese companies 

    ▪ Expertise in surgical robots, medical devices, biotechnology, semiconductor and process equipment, GPS, optical and laser positioning equipment, machine control, fleet management and asset tracking, laser diodes and TFT-LCD

    ▪ Rich experience in go-to-market strategies and business plan development, with projects in areas such as surgical robotics, edible vaccine development and artificial cornea manufacturing


  • Managing Director

    Jeff Lin

    ▪ Over 20 years of strategy consulting experience, continuously working as a corporate strategy consultant for both Chinese and multinational corporations, including Haier and Cisco. Currently focused on the convergence of high tech and real estate by developing smart lifestyle applications and smart cities of the future

    ▪ President of Smart Republic, a platform for cross-industry and cross-border collaboration in smart innovations

    ▪ Co-founding Vice Chairman of the Smart and Health Home Committee, under China Public Health Information and Healthcare Big Data Institute (an affiliate of the National Health Commission), focusing on developing the Chinese national standards for human-centric smart and healthy living

    ▪ Ex-Chairman of the Health and Elderly Care Real Estate Committee and China Real Estate Chamber of Commerce

    ▪ Ex-Vice President and Chief Strategy Officer of Country Garden Holdings (a Fortune 500 Real Estate company) 

    ▪ Previously also held leadership positions at The Boston Consulting Group, Roland Burger, Dasym Asia Capital and Formation Group

  • Managing Director

    Paul Pan

    ▪ Over 20 years of industry and management consulting experiences

    ▪ Ex-COO Sales for Google Greater China, responsible for all product sales and digital strategy

    ▪ Rich experience in designing business strategies and developing operating models for both MNCs and local companies, in areas including game-changing strategy, new OMO business model development, new channel strategy and transformation

    ▪ Sector expertise in healthcare, retail, chemicals, oil & gas and manufacturing


  • Managing Director

    Bill Russo

    ▪ Over 35 years of experience, including 15 years as an automotive executive. 16 years of experience in China and Asia

    ▪ Founder and CEO of Automobility Limited, a strategy and investment advisory firm helping its clients to create the future of mobility

    ▪ Consulted numerous multinational and local Chinese firms in the formulation and implementation of their global market and product strategies

    ▪ Chair of the Automotive Committee at the American Chamber of Commerce in Shanghai

    ▪ Ex-Regional head of Chrysler in North East Asia

    ▪ Ex-Senior Advisor at Booz Allen Hamilton/Booz & Company


  • Head of Germany

    Dr. Juergen Paulus

    ▪ 25 years of experience in advising companies on strategic business and culture transformation to operate successfully in global markets

    ▪ Consultant on over 100 strategy, transformation and digital innovation projects in the USA, Latin America, Europe, and Greater Asia, including executive recruiting of CEOs, Board and high-performance teams in both incumbent and digital scale up roles

    ▪ President of Future Lab X, a strategy, innovation and leadership consultancy

    ▪ Co-Founder of Formula Air Grand Prix, a company developing solutions in personal mobility air vehicles

    ▪ Previously held industry and consulting roles at Booz & Company, BASF JV Brazil, Deutsche Telekom, Heidrick & Struggles, and Reckitt Benckiser


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